Never underestimate a woman entrepreneur

As women, and as entrepreneurs, we instinctively know what our strengths are - the trick is to use those strengths and what makes us unique to our advantage. Yet often, we can be underestimated by other people in business, and sometimes by ourselves - so is this a good or a bad thing? In a recent interview, Sara Blakely, the founder of incredibly the successful Spanx apparel brand, spoke about this challenge. In the early days of launching her brand, she wasn’t taken seriously and no-one would give her a chance to get her product into the market. But they underestimated her confidence in what she was creating and her determination to get her product launched, no matter how many hurdles there were to climb over. Today, the Spanx brand is a huge global retail success story, and Sara is America’s first self-made female billionaire. Proof positive that you should never underestimate a woman entrepreneur.