Is this the year to take more risks in life and business? I asked myself this question when I was doing some research for an article I was writing and I came across a quote by Mark Zuckerberg who once said, “The biggest risk is not to take any risk.” There has been a long regarded view that women entrepreneurs are largely more risk averse than their male counterparts. But an interesting study last year by BMO Wealth Management shattered that notion by finding that women entrepreneurs are ‘risk rational’, taking more calculated risks in their business decision-making processes. In fact, sixty-one percent of women entrepreneurs interviewed for the report felt a business risk should be calculated, assessed and then managed well, indicating a confident approach to risk taking. Perhaps it’s like Mark Zuckerberg suggests, until we are willing to put ourselves out there, step out of our comfort zones and take a calculated risk, we will never able to achieve our full potential.
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