Is your brand making an impression?

Ever wondered what it takes for your brand to really make an impression in the marketplace and connect with potential customers? Well, according to a report by the Harvard Business Review, it’s all about building brand loyalty by sharing values with your consumers, and making the right type of connection. In fact, 64% of consumers surveyed in the report cited shared values as the primary reason they have a relationship with a brand.That means it’s not the number of interactions a customer has with your brand, but the quality and relatability of the interaction. That’s where smart content marketing comes in. When you distribute high quality, consistent, value-driven brand content that resonates with a potential audience, it can increase revenue by up to 23 percent and at the same time increase the perceived value of your brand. It’s a powerful way of ensuring your brand makes that all important impression.