Self belief is a key driver of success

If you were to take a look at the traits of highly successful women entrepreneurs, chances are you would find self-belief right up there at the top of the list. It’s an essential driver of success in business and in life. After all, as the founder of your business it’s your vision that sets the path for others to follow, whether they are customers, employees, partners or investors. It’s your belief in yourself and your abilities that will keep you going during the tough times. And, it’s your self-belief that will see you taking on the competition head-on, finding new ways of doing things, creating new and innovative products and services for the market to love. A true exponent of self belief was the irrepressible US entrepreneur, Mary Kay Ash, who founded the hugely successful company that bore her name, Mary Kay Cosmetics, a pioneer of the retail cosmetics industry. She said: “If you think you can, you can. And if you think you can't, you're right.”