Are you in it for the long haul?

When most entrepreneurs embark on their journeys to turn their individual ideas into businesses, they have no idea just how long and fraught that journey might be, and how many twists and turns their venture might have to take before success is achieved. This is something that South African entrepreneur, Kerryne Krause-Neufeldt, founder of the hugely successful, award winning, patented eyeSlices brand knows only too well. On a mission to find an innovative solution to the problem of tired, puffy, red, aging eyes, her idea took her on what was to eventually become a 10 year marathon journey of research, discovery, and development. Her incredible business success today is testimony to sheer determination, self belief, a never-give-up attitude, and ultimately passion. Kerryne’s story is also a great example of what it takes to genuinely create and drive an innovative, high growth business, and why it’s so important to have the right mindset, understanding the necessity of being in it for the long haul. Read Kerryne’s story here.