Having a great network to tap into for business advice and information is essential. Yet many entrepreneurs stay too close to home when it comes to building that network of key contacts, feeling more comfortable reaching out to family, friends, contacts in the same city or country. Although this approach has its positives, it can ultimately be limiting for the business and its growth potential. It’s important to keep expanding your network with new sources of specialist insight, guidance and inspiration by reaching out across borders, across the world, across business sectors, in order to keep moving forward. And it’s never been easier than today with the vast array of social tools and platforms available, waiting to be tapped into. So expand your horizons and your contact book, do your research and learn more about those people who provide unique insights and advice for your business, and reach out through your comfort zone. As Robert Kiyosaki says: “The richest people in the world look for and build networks, everyone else looks for work.”
