Go for the quick wins to gain momentum

I was reading a couple of interesting articles this morning about the importance of momentum in any business, especially in the early startup phase. There is nothing quite as effective at keeping our drive and motivation in full steam ahead mode than seeing results, watching our products and services being used and enjoyed by our customers out there in the market. But we need those quick wins to gain that momentum, and the problem is that for many startups, we are held back by going for perfect instead of going for done. That can halt our momentum in its tracks. So if you are one of those entrepreneurs out there who is delaying getting their products or services out there to test in the market because their website isn’t ready to launch, or the online shop is still being developed, or the product brochure is still in design mode, just launch. Go for the quick wins, get people excited to test your new products and services as soon as they are ready, and get them out there. Those quick wins will give you momentum.