It’s all about trust in business

We all know how important it is to be able to trust those who are integral to the success of our businesses - our employees, our suppliers, our partners, and also our customers. But it all starts with building a high trust environment in which everyone can thrive. Harvard Business School published a really interesting study earlier this year which found that building a culture of trust in any business, large or small, is what makes a meaningful difference - to everyone involved. Employees in high-trust companies tend to be more productive, more collaborative, more committed, and definitely more passionate about their work and its contribution to the overall success of the business. As a result, customers benefit and are more likely to return or stay loyal to a brand. The renowned author and motivational speaker, Zig Ziglar famously said: “If people like you they will listen to you, but if they trust you they will do business with you.”