Ideas are only as good as their execution

Everyone can have a great idea, but not everyone can turn that idea into a viable business proposition - it’s all about the execution. As Mary Kay Ash, founder of the legendary Mary Kay Cosmetics empire in the US said: “Ideas are a dime a dozen - the people who implement them are priceless.” It’s true, how many times do you listen to people talking about an idea for a business that could be the next big thing, or a new product that could revolutionize our lives, or an app that could disrupt an industry sector,  but that never actually get past the idea stage? Why is that? Well,  its often really tough and time/money consuming to take an idea and turn it into a viable business proposition - and that’s not something many people are willing to take on in their lives. It’s what makes tenacious entrepreneurs different in the world - they see challenge and opportunity as part of the journey and are willing to put in the hard yards to make things happen. They understand that an idea remains just that until it’s successfully executed. The renowned award-winning Nigerian media entrepreneur, Mo Abudu, founder and ceo of Ebony Life TV, says: “The most important piece of advice I can give to any entrepreneur is make sure your ideas are grounded, make sure they are realistic and that you must be able to execute them.”