Listen to your inner cheerleader if you want to stay motivated

We’ve all got one - that fabulous inner cheerleader who tells us to keep going when things get tough, or encourages us to stay focused when there are lots of distractions around to take our eyes off the ball, or reminds us as to why we became entrepreneurs in the first place. Our inner cheerleaders are always positive, always optimistic, always on our side - they can always be relied on to keep us motivated when we need that extra push. So why do we sometimes let that inner cheerleader get drowned out by detractors, naysayers, doubters and those who simply don’t get where we are coming from as entrepreneurs?  As Karen Salmansohn, the former senior VP ad creative director turned best selling self-help book author with over one million books sold, says: “Surround yourself with cheerleaders, not fear leaders.” And remember, our best cheerleaders are those inside our own heads!