Most entrepreneurs that have been around a long time will tell you that at some point or other, you will experience ‘the Dip’ on your business journey - that moment when you are through the honeymoon phase of building your business and brand, and you hit a proverbial wall. Seth Godin brilliantly writes about this moment in his book appropriately titled ‘The Dip’ and describes the inevitable time when seemingly overwhelming hurdles and barriers stand in the way of the desire to succeed. It could be when you run out of initial funding for the business, or you run out of time to get critical products to market, or you suddenly feel demotivated just doing the same thing day in and day out. But Godin believes that this dip is what ultimately separates the successful entrepreneur from the quitter, because at this point it’s all about sheer perseverance and the will to keep pushing no matter what. So, if you are going through your own dip right now, remember you are not alone. Try to remain focused on your end goal, don’t let your seemingly overwhelming fears subsume you, and remember a dip is temporary, you willcome out the other side.

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