See a challenge as an opportunity

Finding a gap in the marketplace in which to start a business can often be one of the most challenging aspects of being an entrepreneur, but often those market opportunities are right under our noses. Successful entrepreneurs identify challenges in business or life that require innovative solutions, and developing those solutions leads to the creation of exciting new businesses. A great example of this approach to entrepreneurship is leading Ghanaian techpreneur, Farida Bedwei, co-founder of Logiciel. She recognised that access to finance was a real challenge for many people in Ghana who are not part of the conventionally banked system. So together with her business partner, they created a revolutionary new finance platform, a cloud banking solution that allowed access to small scale loans within Ghana. This was a real game-changer in the country in terms of addressing the challenge of financial inclusion, and genuinely changed lives and the economic prosperity of those now able to access the finance they needed. This ability to see a challenge as an opportunity in business is what defines a successful entrepreneur.