This week, more than 100 senior executives, entrepreneurs and thought-leaders from the world of media and business gathered in Accra for the annual Africa Business Media Innovators summit to discuss the changing face of media. The event aimed to examine the many new trends and approaches in the wider communications sector, so that media companies can share their strategies for navigating these changes, and their efforts to impact inclusive and sustainable economic growth on the continent. One of the interesting topics discussed focused on how leveraging the changes in media practices would enable more Africans to tell stories about Africa, and particularly, how this could be utilized as a tool to help drive inclusive growth. Matthew Winkler, Co-Founder of Bloomberg News and Editor-in-Chief Emeritus said: “As the geopolitical landscape changes with African economies showing the most dynamic demographic opportunity for growth, the continent must continue to build media capacity that will serve Africans’ increasing need for accurate and relevant business information.” All of this should be good news for Africa’s women entrepreneurs who need to get their unique business and brand building stories told more frequently in the media, both at home and abroad, giving them a more powerful voice and greater visibility.

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