Could deep work be the super power for entrepreneurs?

Here is a key question for the day - do you think as entrepreneurs we are increasingly losing our ability to really focus and concentrate our efforts on achieving complex or even routine tasks without getting distracted by a blur of social media and emails? Are the demands of being able to multitask all the time stopping us from filtering out everything that is irrelevant to what we are doing in the moment, and instead taking our eyes constantly off what is important? If all that resonates with you, it appears you are not alone. In an interesting book by author and professor Cal Newport entitled Deep Work (Rules for Focused Success in a Distracted World), he argues that the ability to concentrate intensely is a skill that must be trained. Deep work is the ability to focus without distraction on a cognitively demanding task, allowing you to quickly master complicated information and produce better results in less time. According to his research, it appears deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship, being completely present in completing the task at hand. He believes that deep work could be our ‘super power’ in an increasingly competitive twenty-first century economy. Something to think about this morning as we look to find an edge!