Perseverance is an essential trait to have as entrepreneurs

Watching the political shifts currently underway in the US, post election, and hearing all the commentary and analysis of Barack Obama’s presidency now that it is coming to an end, serves up some interesting lessons that can be applied to the world of entrepreneurship. One of those lessons is about the power of perseverance, and having the ability to pursue a dream, no matter how hard the journey, how many obstacles and challenges are put in the way, or how many failures are experienced in pursuit of success. In the words of Barack Obama, he said on the subject:  "The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” In business, just as in politics, perseverance is an essential part of the journey, and it’s important to remember that there are very few instances of ‘instant success’ - it is usually hard earned over a long period of time.