Women entrepreneurs are more courageous than they think

We have all heard the saying “Courage is having the heart and roar of a lion” - but for women entrepreneurs, courage comes in different forms and not necessarily with the same amount of noise. If you watch a lioness on the plains of Africa, she is quietly confident, always watching and monitoring what is happening around her, choosing her moments to hunt and strike, and her moments to nurture and inspire, having the courage to deal with adversity. It is the same with women entrepreneurs on the continent - there are often many challenges to overcome when creating businesses, or trying to break into tough markets, or dealing with entrenched attitudes towards women in society and business. Yet what is inspirational is how Africa’s women entrepreneurs demonstrate courage and a confidence each and every day - as they build their companies, create their products and service offerings, launch their brands, and find ways to positively impact society through their social entrepreneurship solutions to major challenges. Women entrepreneurs here in Africa understand that courage is not the absence of fear on our business building journeys - rather it is feeling fear, facing it, and doing it anyway.