New research survey launched into women’s entrepreneurship in Africa

Entrepreneurship has the power to help Africa overcome many of its challenges, and at the Lionesses of Africa Annual Conference last week, Standard Bank launched a new survey to gain some invaluable insights into what women entrepreneurs need to take their businesses to the next level. The bank firmly believes that female entrepreneurs can be a prominent force driving many of the solutions that will move our rich, vibrant continent forward. Yet it acknowledges that from its existing research, although there are numerous female entrepreneurs in Africa, there is still much to be learned - hence, this new survey.  As a bank, it needs to understand the specific opportunities and challenges that women on the continent face every day, the societal pressures they feel, the support structures on which they rely, and what is needed to help their businesses reach greater success. Ultimately, it feels that to better engage with women entrepreneurs going forward, it needs to genuinely know what it’s like to be a woman entrepreneur in Africa today. So, if you would like to have your voice heard and to ensure that a major financial institution such as Standard Bank really understands the needs of women entrepreneurs in Africa, you are invited to take 5-10 minutes to complete the survey here.