Entrepreneurial success doesn’t necessarily rely on having an original idea

Many aspirant entrepreneurs are ultimately deterred from pursuing a business because they don't believe their idea is original or differentiated enough, thinking that unless they have a business concept that has never been done before, it is not valid. Yet, success depends less on the originality of the idea and more on how it is executed, and that can be the key differentiator. Many highly successful entrepreneurs launched their companies, brands and products whilst there were others in the marketplace with similar offerings. However, what set them apart was their vision for the business, their marketing strategy, and their sheer determination to make it a success.