The Edit / by Melanie Hawken, founder & ceo, Lionesses of Africa
As women entrepreneurs, we know how important it is to our own business journeys to have successful women role models to inspire us - women who have built great businesses, often against the odds. And for the next generation of young girls, it’s equally important that they have role models to inspire them to consider entrepreneurship as their future. Yet, a new research study in the UK by Santander found that a staggering 81% of 11-18-year olds in the UK are unable to name a single female entrepreneur. It shows that visibility of women entrepreneur role models for young girls is key, especially on the African continent.
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