What entrepreneur or business start-up doesn’t spend hours, days, weeks, months, even years trying to perfect a new concept, product or business idea before launching it to market? We have perhaps all been guilty of this trait at some point in our entrepreneurial lives, hanging on to the notion that our first foray into the world of business should be on the back of something 100% perfect that we can be proud of and attach our name and reputation to. Yet, the stark reality is that often speed to market is everything - not perfection.
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