Bravery is part of our DNA

Like me, you have probably been told numerous times over the years by lots of different people, including friends and family, that your decision to become an entrepreneur was a brave one. Yet it doesn’t seem like a brave decision to us, instead it is a heartfelt conviction that our idea simply has to be turned into a business reality, regardless of whether others believe in it or not. Bravery is part of every woman entrepreneur’s DNA. It makes us repeatedly pitch our business and products to customers that need to be won over, each and every day. It makes us walk into an exhibition hall, ready to tell our story and promote our business and brand to everyone who will listen. It makes us pick up the phone and cold-call hundreds of potential customers, just waiting for that one who says ‘yes’. And it makes us keep going, no matter how tough the journey gets, or how many pivots we have to go through, because we passionately believe in our businesses and what we are doing. Call it brave, call it crazy if you must, but being brave is not a choice, it is a way of being if you are a woman entrepreneur with a vision. 

Have yourself an inspired entrepreneurial day! — Melanie