A zest for life

Standing in my kitchen preparing my ritual morning fresh orange and ginger juice and enjoying the fresh bitter orange aroma that always fills the air from grating the orange zest into the glass, that wonderful expression ‘zest for life’ came to mind. It reminded me of just how many women entrepreneurs I have been privileged to meet over the years who personify this expression. These are women who leap out of bed in the morning, keen to start the day and to squeeze the most out of every moment. They genuinely see challenges as opportunities to make them think differently and find more innovative solutions. They have enthusiasm for new ideas and new projects, and throw themselves energetically into making them work. Importantly, their positive approach to life and business has an energizing effect on all those around them, improving productivity and commitment to achieving key goals. Having a zest for life is a trait that perhaps every woman entrepreneur should embrace - not just because it is a life affirming experience, but because when we realize just how precious life and time is, it seems a waste not to live it to the full.

Have yourself an inspired entrepreneurial day! — Melanie

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