I have always been an art lover, going back to the days many decades ago when I studied art history at university. Over the years, I developed an appreciation of ‘limited edition’ prints by contemporary artists, all individually signed and numbered by the artist, thereby placing a distinct premium value proposition to them. In the art world it makes sense, but it could also provide an opportunity in the business world for women entrepreneurs who are creating beautifully hand-made, artisan products and looking to differentiate themselves in the marketplace. By creating a range of premium products that have a story to tell, each individually numbered and signed by the maker/crafter, the customer is not only prepared to pay a higher premium price for this limited edition product, but also places a higher aesthetic value on it. In the luxury artisan fashion sector, there are a growing number of designer brand builders who are rapidly growing their businesses and reputations by taking this approach. They are creating small runs of hand-tailored clothes, all individually signed and numbered by hand by the designer entrepreneurs themselves. The experience has almost a bespoke quality about it, and that is what makes it special. In these days when conscious consumers are looking to have a different kind of buying experience, creating a premium value proposition through limited edition production runs could make good business sense.
Have yourself an inspired entrepreneurial day! — Melanie