Harness your passion

How do you relax when you are not busy building your business, promoting your brand, and trying to get your family organized in their day to day lives? In my case, my relaxation comes in the form of my passion for cooking. I find the whole process of researching recipes, sourcing ingredients, spending precious down-time creating delicious, healthy, beautiful meals for myself and my family really therapeutic - and, of course, the bonus is that everyone gets to enjoy the end-result. I spent a great evening last week attending a webinar event featuring the world famous cook, restauranteur, and entrepreneur, Yotam Ottolenghi - you may be familiar with or even have copies of his many best selling books. He was talking about his new book ‘Flavour’ at the event, and hearing him speak, I was reminded once again about the power of passion to connect with audiences. Yotam has always been passionate about his work, the incredibly innovative food he creates, and the ethos of his restaurants and delis. But when he speaks about them you are transported virtually to his world, to the food, ingredients and places he loves. It is very powerful, and it is a superpower that we, as women entrepreneurs, have too. Our passion for what we do is what connects us with our customers and it keeps them loyal to us, even in the toughest times.

Have yourself an inspired entrepreneurial day! — Melanie