Personally, I love a great referral, those times when someone I know recommends a great supplier they have used, or a service they have rated as excellent - even a great restaurant I should try or a movie I should watch. Referrals are powerful ways of giving us the comfort of knowing that someone whose judgement we trust is recommending something or someone to us. We feel more confident in using that service, or setting up a meeting, or booking that restaurant meal or movie ticket. As women entrepreneurs, our networks are our best referral systems in business. Just think about it for a moment - our fellow women business builders understand only too well how important it is to use the most reliable suppliers and service providers. Getting a recommendation from them on who to use, or even better, using each other’s businesses in our own supply chains, and then when we have a great experience recommending them to others, means we all win. That’s the power of networks to provide trusted comfort in referrals.

Have yourself an inspired entrepreneurial day! — Melanie

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