Tell your own story!

I spend a lot of time writing and talking about the impact that women entrepreneurs can make in the world when they get the right kind of support and encouragement. It’s a subject I feel passionate about. And the one thing I have come to appreciate and acknowledge is the power of storytelling to help change the narrative for women entrepreneurs in the marketplace. Every woman entrepreneur has a unique story to tell, one that is powerful in its own right. That story has the power to connect and engage with customers in a way that is personal, authentic and heartfelt, and customers are increasingly looking for authenticity from the businesses and brands they buy from. As we all now have a much better appreciation for the need to use digital content to reach those all important customers, we need to start valuing our own stories as powerful marketing tools. As social media marketing guru, Gary Vaynerchuk says, “Storytelling is by far the most underrated skill when it comes to business.” It’s time to not just tell our own stories, but to own them! 

Have yourself an inspired entrepreneurial day! — Melanie