Let’s get to know the faces behind the brands

They say you have to find a positive, even in the most challenging circumstances. So I thought I would share one of my positive take-outs from this new normal in business we find ourselves in. As a consumer, and as an entrepreneur, I am really enjoying getting to know the faces behind so many of the brands and businesses that I love and support. Why do I say that now particularly? Because ever since lockdowns across the world, I have found that business founders have reclaimed their positions as the faces and voices of their brands - no matter how big those businesses and brands have become. I have enjoyed hearing, at first hand, how so many of these inspirational entrepreneurs have had to deal with the challenges, both large and small, in their own businesses. I have been surprised by their honesty and openness about the negative impacts on their businesses and on themselves as people. I have gained valuable insights from hearing their thoughts on how the future of their own businesses and sectors might look in the coming months and years, and how they are having to rethink and re-evaluate their own strategies for success going forward. There is nothing quite as powerful as seeing the face behind a business and a brand, and to hearing their vision spoken in their own heartfelt words. So as women entrepreneurs, let’s step out from behind our brands, and let our customers know our faces and our voices as founders - after all, we are our own best brand ambassadors.

Have yourself an inspired entrepreneurial day! — Melanie