I have definitely found myself questioning all my existing consumer habits over the past few months, and I am sure I am not alone in this. Being unable to enjoy shopping, entertainment, and leisure in the way I have always done has meant I have shifted my own consumer thinking in a major way. The latest consumer trends research indicates that there has been a huge shift to digital shopping. It is anticipated that although some people will return to physical stores once lockdown is over, many will not (I am one of those people) and will continue to shop online. It has been interesting to see how some of my favourite brands have raised their game in terms of digital marketing and communication to ensure I stay loyal. Regular weekly newsletters written in a highly engaging and often amusing way, keep me reading and feeling part of a brand community. Interesting to me has been how founders and ceos of some of my favourite brands have taken to digital marketing to really reach out to me and make me feel connected, make me feel we have shared values and interests. As a result, I feel like a valued customer and much more likely to continue my online shopping experience with them.
Have yourself an inspired entrepreneurial day! — Melanie