The jury is out on the subject of multitasking! Today, there are many women who are seriously re-thinking the pros and cons of multitasking, and I have to admit I am one of them. But as an entrepreneur, I have practiced multitasking as a critical skill for most of my life. When our children were growing up, I remember all too well trying to juggle the demands of building a business with taking care of a family. The constant global travel schedules, the long working hours, at the same time fulfilling all those other essential roles that are important to making family life work for the children - step-mom, sports supporter, school lunchbox creator, costume designer, chef, homework advisor, daily crazy life planner. Sound familiar? But it turns out that having to wear so many different hats on a daily basis to meet the demands of family and business life is a really useful skill to have as an entrepreneur, particularly in the early startup phase. One minute you are selling to a customer, the next you are doing admin and preparing invoices, and the next you are testing new products to go to market. So whether you like it or not, multitasking is a really useful skillset to have when you are building a business and building a family at the same time.
Have yourself an inspired entrepreneurial day! — Melanie