You are your own best salesperson

I was having tea with two of the women entrepreneurs in our Lionesses community last week in Maputo and the conversation turned to the subject of sales. One of the women is a natural salesperson and gets a huge thrill from meeting lots of people, selling her products and pitching her business. The other woman entrepreneur hates the sales aspect of her business and says she is not good at it, but as a startup entrepreneur she knows she has to make those sales in order to be successful. The reality is that a business is only viable if it successfully sells its products and services every day. In the early days of launching a business, as founders we are our own best salespeople. No-one can sell our business idea and our products like we can. No-one is as passionate as we are about our brands. So, learn to love sales and the art of selling. Your business will thank you for it.

Have yourself an inspired entrepreneurial day! - Melanie