To keep the competition at bay, keep differentiating

If there is a flip-side to achieving success with the launch of a great new idea or product, it’s that your competitors will start to copy you. It’s a constant race, and one that you have keep winning to stay relevant in the market. I was talking about this challenge with an amazing woman entrepreneur in Mozambique recently who is experiencing just this situation. She was first to market with her highly creative product range, but is now seeing other businesses copy her idea. So how does she deal with the competition? She keeps differentiating her brand by constantly innovating. As soon as she launches one new product concept or variant, she is busy working on the next. By taking this approach, she ensures her brand is always the first choice of her customers. So if you want to keep the competitors at bay, keep differentiating.

Have yourself an inspired entrepreneurial day! - Melanie