Become recognized as an expert, it’s good for business

I was reading an interesting article this morning about entrepreneurs who set out to become global influencers in their fields of expertise and, as a result, build really powerful businesses that leverage this influential positioning. It reminded me of Malcolm Gladwell’s groundbreaking book, Outliers, where he introduced “the 10,000-hour rule” to a mass audience. For those who haven’t read the book, the concept is that if you studied one subject for 100 hours you would be a local expert, 1000 hours and you would be a national expert, and 10,000 hours you would be considered a global expert/influencer. Now, 10,000 hours is a huge commitment to make to build your own reputation as a global influencer, but you can become recognized as an expert in your field in a shorter period of time, and that can be great for business. Start speaking at conferences on your area of expertise, write articles or a regular column or a blog, publish a book, or start a podcast. It’s all about making your voice heard and sharing your knowledge and expertise with your audience.

Have yourself an inspired entrepreneurial day! - Melanie