The power of 'stickability'

I love the power of words, I always have done from an early age when I first fell in love with storytelling. And as entrepreneurs, words matter. They create powerful ways of connecting our stories with our business, brands and products, and ultimately engaging with our customers. So I love those moments when I hear a word used in a particular way in the entrepreneurial sense. This morning, I was reading an article which talked about the need for entrepreneurs to demonstrate ‘stickability’. What exactly does it mean in the context of women business builders I hear you ask? Well, it’s having the ability to persevere and persist, even in the most challenging of circumstances. Stickability is when everyone around you tells you that your new business idea won’t work, and your gut feel tells you it will. It’s about turning a negative situation that would make most ordinary people give up, into a positive. That’s stickability, and it’s a great trait for women entrepreneurs to have if they want to make it in business.  

Have yourself an inspired entrepreneurial day! - Melanie