Your story is your most powerful marketing tool

At Lionesses of Africa we know that every entrepreneur and startup business has a story, and that it can be the most powerful marketing tool when shared with customers. A company’s personal story is the foundation of building a great brand because it resonates at an emotional level with customers. It’s the reason why many hugely successful businesses such as Nike, Microsoft and IBM have employed professional storytellers for decades. But storytelling can also be a high impact tool for startup businesses to connect with their customers, buyers and employees. A strong story, told in a heartfelt way, can be more powerful than an expensive brand advertising campaign. It is also the building block of a great pitch when you are looking to grab the attention of investors. So whether you are just launching your business, or you are getting ready to scale, remember that your story is your most powerful marketing tool. As Richard Branson, founder of Virgin Group, says, “Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”

So, why not let us help you share your startup story today? We’ve made it really easy to do, just click here to get started.

Have yourself an inspired entrepreneurial day! - Melanie