The importance of platforms to get your brands out to market

Today I have fashion on my mind! It’s because it’s the height of the fashion showcase season across the African continent this month and I am hearing lot’s of good things about the talented women fashion entrepreneurs in the Lionesses of Africa community who are taking their latest collections to the runways. SA Fashion Week and Lagos Fashion Week both start next week, two important showcase events. Interestingly, the business of fashion is taking centre-stage at this year’s Lagos Fashion Week as this year’s theme is titled ‘The Importance of Platforms’. Discussions will be taking place about how fashion entrepreneurs need to leverage various retail and digital platforms to get their brands and their collections out to market. It’s about catalyzing economic growth by maximizing opportunities and platforms to connect products and brand messages to customers across the African continent and beyond.