As I travel around the African continent, meeting incredible women entrepreneurs, one key question keeps coming up in conversation. How do we get access to new market opportunities and new clients for our businesses? And it is a key challenge for so many of us. If our businesses and products are not visible, it is hard to be noticed in the marketplace. We need to take every opportunity to put ourselves, our businesses, and our products and services out there - to get people talking. That’s why at Lionesses of Africa, we encourage all of you to use our platforms to showcase your businesses. Start by sharing your Startup Story and get your business connected with thousands of our readers across the African continent and the Diaspora. If you are launching a new product or service, tell us about it and we will showcase it on our powerful Lioness Launch platform. If you are trying to break into a new country market, then be part of our Lioness Lean In event programmes across the African continent. Remember, you are part of a fast growing community of women entrepreneurs across the African continent, and that’s a powerful marketplace.
Have yourself an inspired entrepreneurial day! - Melanie