Dirce Vicente, a Mozambican agripreneur uses the power of publishing to inspire others in agriculture

January 29, 2023 Melanie Hawken

Dirce Vicente, founder, Fly Eagles LDA (Mozambique)

Startup Story

Fly Eagles LDA is a digital magazine publishing venture, founded by experienced agripreneur, Dirce Vicente in Mozambique. Passionate about Agriculture, she has already developed many solutions to improve the agricultural ecosystem in Mozambique. Dirce is the founder of Dfruit, Agri impact, and is currently letting her passion emerge with the launch of an agribusiness magazine called Fly Eagles Agribusiness. The magazine aims to provide the reader with unique experiences, inspiring them to reach their purpose and unlock their maximum potential. It shares stories of overcoming and persistence in Agriculture from people who are making it happen, and excelling in this field.

How to find product-market fit

January 22, 2023 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider…

How to build your pipeline faster

January 14, 2023 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

In my earlier blogs for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider…

How to get funding using media coverage

January 8, 2023 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider: Gain exposure with zero to low financial investment; Build credibility; Build pipeline faster; Get highly valuable shareable content; Find product-market fit; Become a thought leader and ‘category queen’; Get funding and more funding; Gain external validation.

How to become a thought leader and ‘category queen’

January 1, 2023 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…

Monica Kabui, a Kenyan marketing expert helping businesses to build their brands

December 18, 2022 Melanie Hawken

Monica Kabui, founder and managing director, TreeAgama (Kenya)

Startup Story

Monica Kabui is the founder and managing director of TreeAgama in Kenya. She is a marketing specialist and an expert in brand building and training. Her business focuses on using marketing as a tool to empower businesses to be the best version of themselves and as a tool to solve business challenges innovatively. TreeAgama is homegrown in Kenya and has been in operation since it launched in 2013 and now has 5 employees. Monica's experience spans 12 years working in three different advertising and marketing agencies and her last stint was design department head leading experiential marketing agencies in the country. TreeAgama is passionate about building brands.

How to get highly valuable shareable content

December 4, 2022 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

Gain exposure with zero to low financial investment
Build credibility
Build pipeline faster
Get highly valuable shareable content
Find product-market fit
Become a thought leader and ‘category queen’
Get funding and more funding
Gain external validation

In this series of blogs, I give you more detail and tools to gain each of these benefits.

Nokuphila Dlamini, a graphic design specialist in Eswatini helping SMEs to market their brands

December 4, 2022 Melanie Hawken

Nokuphila Dlamini, founder, Visibility Graphics (Eswatini)

Startup Story

Nokuphila Dlamini is the founder of Visibility Graphics in Eswatini, an e-commerce business that offers graphic design services to Small and Medium Enterprises in the country. She currently lives in Mankayane, Eswatini and holds a Bachelor's degree in Arts of Journalism and Mass Communication, majoring in Advertising and Public Relations. She also has a Certificate in Digital Marketing.

Mary Njoki, an award-winning Kenyan PR agency founder

December 4, 2022 Melanie Hawken

Lioness Weekender Cover Story

Glass House PR Ltd, a diversified PR agency helping businesses to position their brands in Africa

Mary Njoki is an award-winning entrepreneur in Africa, a thought leader, a PR guru who founded Glass House PR Ltd in Kenya in 2012 at the age of 23. She is an influencer, a technology enthusiast, trainer and mentor through a platform she also founded called a billion start-ups, connector and a leader. She has a background in Mathematics, Business Information Technology, and Public Relations. Mary has worked with renowned brands for over 10 years, and she has been recognized globally for her immense contribution in the field of PR. She is equally feted for her volunteering contributions in the Marketing and PR industry as well. Mary has worked alongside 100+ organizations across Africa and globally. Today, Glass House PR employs 30 people.

How to build credibility with media coverage

November 27, 2022 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…

How to gain positive business exposure with zero to low financial investment

November 13, 2022 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

Lioness Launch / New motivational book launched in Botswana to inspire people in their daily lives

July 31, 2022 Melanie Hawken

Lioness Launch

For those people who are looking for some daily motivation and inspiration in their lives, entrepreneur Gaolapelwe Badumedi Matsetse-Mpete, founder of Bonton Botswana (Pty) Ltd, is launching a new book which promises to deliver motivation a-plenty to readers. The book is titled, “In Her Own Voice”, and combines personal memoir with motivational quotes to live by each day.

Elohor Oderowho, a Nigerian digital magazine creator promoting women-empowered lifestyles

May 29, 2022 Melanie Hawken

Elohor Oderowho, Founder and Chief Editor, Elowell Max (Nigeria)

Startup Story

Elohor Oderowho is the Founder and Chief Editor of Elowell Max which was established in 2020. Her initial pursuit was to promote healthy living and wellness among African Women. This passion started when she noticed that African women needed a platform solely dedicated to their growth in all aspects. Thus, she vowed to create a women's site like no other, giving every African woman something to feed on. Being a passionate writer, she begun creating awareness for African women on how to go about vital aspects of life including relationships, femininity, fashion and beauty on her website www.elowellmaxpost.com.

What Exactly is Media Relations?

May 13, 2022 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists. Whilst the intention is to ultimately reach the public (be it customers, investors, talent or the world at large) via media coverage, it’s critical to understand that in all media relations work your audience is journalists. And journalists are under no obligation to do what you ask. You have no rights to approve or request changes to their work otherwise it wouldn’t be the independent third party endorsement which makes it so valuable.

Gugu Mpungose, a South Africa entrepreneur with a passion for media and storytelling that inspires

May 8, 2022 Melanie Hawken

Gugu Mpungose, founder, Black Tie Media and Communications (South Africa)

Startup Story

There is nothing quite as powerful as women who share their experiences and insights through storytelling in order to inspire others. Gugu Mpungose, founder of Black Tie Media and Communications, is creating platforms through publishing, content creation and event experiences to tell stories and share information that can help and inspire others.

Lioness Launch / South Africa’s integrated brand strategy consultancy, Maruapula Brand, launches new suite of tools for businesses looking to enhance their brand performance

May 7, 2022 Melanie Hawken

Kelebogile Makwala, founder, Maruapula Brand (South Africa)

Lioness Launch

Maruapula Brand is an integrated brand strategy consultancy based in South Africa, and focused on working with business and brand leaders who are looking to invest in and enhance their internal and external brand position and performance. Founded by entrepreneur Kelebogile Makwala, Maruapula Brand helps businesses create meaningful connections that get their brands seen, heard and valued by customers. The latest launch by Kelebogile and her team is a suite of strategic frameworks and brand tools to help businesses looking to enhance their brand performance and customer connectivity.

Erica Paiva, a Mozambican woman entrepreneur building a strong personal media brand

April 10, 2022 Melanie Hawken

Startup Story

Erica Paiva is a creative woman entrepreneur from Mozambique who decided to use her own unique skills as a tv host, writer, actress, master of ceremony, and event planner to create a niche, personal brand in the marketplace. Erica’s brand has been in the market for 7 years, but she has been working for a total of 15 years.

Sofia Maquile, an entrepreneur and digital influencer in Mozambique building an AV production company

February 13, 2022 Melanie Hawken

Sofia Maquile, founder & CEO, Smaqs (Mozambique)

Startup Story

Sofia Maquile is the founder and CEO of Smaqs in Mozambique. She is a young entrepreneur and Digital Influencer. Sofia's business is focused on making high quality digital pictures and videos for the international and pan-African market. She founded the business in 2017 and now employs and trains over 10 interns, 70% of them being from local communities. She has over 10 years of social media experience as a manager and influencer. Sofia strives for growth and motivates the young people to follow her path.

Claudia Folgore-McLellan, a South African creative entrepreneur helping brands connect with audiences

February 6, 2022 Melanie Hawken

Claudia Folgore-McLellan, founder, Visual 8 Creative (South Africa)

Startup Story

Visual 8 Creative, founded by Claudia Folgore-McLellan, is a graphic design and digital media studio based in Johannesburg South Africa. The business helps companies, entrepreneurs, as well as established brands, to communicate effectively with their respective target audience. We offer a thorough understanding of branding, print media creative following through into digital media.

Lioness Launch / Specialist Nigerian baby product supply shop, Babies Essence, launches inspirational new kids book range

January 23, 2022 Melanie Hawken

Rainat Komolafe, founder, Babies Essence (Nigeria)

Lioness Launch

Babies Essence is a one-stop-shop selling baby, toddler and maternity items for parents in Nigeria, founded by entrepreneur Rainat Komolafe. She believes that at Babies Essence every step matters, and so is launching an inspirational series of two new books for kids between the ages of 5 to 12 years. The first book is the A-Z of Positive Affirmations for Kids, and this is accompanied by a Positive Affirmations Workbook, both written and produced by founder Rainat.

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