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Mauricia Cox, a South African holistic wellness and beauty brandbuilder

December 30, 2023 Melanie Hawken

Mauricia Cox, founder, Wellchemco (South Africa)

Startup Story

Mauricia Cox is an entrepreneur and water/wastewater treatment engineer in South Africa who has witnessed at first-hand the impact of pollutants on water sources. Her company, Wellchemco, revolutionizes the beauty industry with a focus on mindful beauty and holistic wellness. Through an ethically produced range of products, Mauricia aims to inspire a cultural shift toward a more conscious approach to personal care, blending technical expertise with sustainability. Passionate about environmental stewardship, she believes entrepreneurship can drive positive change. Wellchemco reflects Mauricia's commitment to contributing positively to people and the planet, challenging beauty norms with consciousness, compassion, and intention.

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In Startup Story Tags South Africa, Beauty & Wellness, Natural Wellness
Comment

Avashna Ramnarain, a South African edupreneur creating innovative learning experiences for children

December 30, 2023 Melanie Hawken

Avashna Ramnarain, founder and CEO, Mindful Masterminds (South Africa)

Startup Story

Avashna Ramnarain, visionary founder and CEO of Mindful Masterminds in South Africa, is dedicated to transforming children's lives through innovative learning experiences, initiatives, and resources. She is a seasoned, award-winning marketing expert with over 15 years former corporate, Africa Marketing experience at one of the continent’s largest PC and Printing manufacturers where she earned recognition for initiatives in the education sector. She belonged to their leadership team, Sustainability team, as well as the Women Impact Network for Africa. With her esteemed career in Technology Marketing and a foundation in Psychology & Cognitive Behavioural Therapy, Avashna initiated an undertaking to redefine the approach to enhance mental and emotional resilience in children.

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In Startup Story Tags South Africa, Edupreneur, Education
Comment

Natasha Pearce, a champion of the Circular Economy empowering women with  new skills

December 23, 2023 Melanie Hawken

Natasha Pearce, founder & ceo of Vivacious Eco Vixon (South Africa)

Startup Story

Natasha Pearce is the founder and ceo of Vivacious Eco Vixon located in Cape Town, South Africa. She is an award winning entrepreneur and her business is focused on the the Circular Economy. Vivacious Eco Vixon was founded in 2018 and  creates reusable home and lifestyle products that are the eco conscious alternative to single use items we use in our everyday lives. All products are locally produced in Cape Town from textile and clothing industry discarded waste. Natasha supports different sewing projects around South Africa that empower woman with new life skills by upskilling them through learning how to sew.

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In Startup Story Tags South Africa, Eco-preneur
Comment

Elicha Fernandes Valdez, an entrepreneur in Mozambique turning her passion for Macramé into a business

December 23, 2023 Melanie Hawken

Elicha Fernandes Valdez, founder, MacramêbyElicha (Mozambique)

Startup Story

Elicha Fernandes Valdez is originally from Cape Verde and has lived in Maputo, Mozambique for 3 years with her family. Graduated in Medicine, she found in Macramé a way to redefine herself, express her creativity and occupy her time, adding quality and beauty to her days. About 2 years ago she created the brand MacramêbyElicha and today shares her art with the world through his Instagram and Facebook pages.

Read more
In Portuguese Content, Startup Story Tags Mozambique, Artisan Enterprise
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Yeelen Khan, a Mozambican edupreneur making learning moments joyful for children

December 11, 2023 Melanie Hawken

Yeelen Khan, founder, MJAY Criações (Mozambique)

Startup Story

Yeelen Khan is a Mozambican entrepreneur and the founder of MJAY Criações which launched in January 2022. MJAY is a company that creates and sells educational resources for children, with the aim of making learning moments joyful and light. MJAY has 2 workers and has partnerships for distribution in Maputo, Nacala and Beira. MJAY has an online store that can be accessed at www.mjaycriacoes.co.mz.

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In Startup Story Tags Mozambique, Green Business, Education, Childhood Development
Comment

Iara Muchanga, a Mozambican jewellery and accessory designer focused on sustainability through recycling

December 11, 2023 Melanie Hawken

Iara Muchanga, founder, FERMU (Mozambique)

Startup Story

Iara Muchanga is the founder of FERMU, a sustainable Mozambican jewellery and accessory brand founded in 2022 that is faithful to its identity and its passion for reducing the environmental damage caused by the fashion industry. Iara’s work is focused on sustainability, creating accessories from recycled solid waste such as fish carcasses, shells, cardboard plastic bottles, etc.

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In Startup Story Tags Mozambique, Jewellery, Green Business
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Nomihlali Ntsunguzi, a South African HR specialist helping businesses develop their human capital

November 26, 2023 Melanie Hawken

Nomihlali Ntsunguzi, founder, Nissi Human Capital (South Africa)

Startup Story

Nissi Business Solutions (PTY) Ltd, trading as Nissi Human Capital and founded by entrepreneur Nomihlali Ntsunguzi in South Africa, is on a mission to provide customer-centric human capital solutions to its clients. The business exists to solutions that unlock the full potential (inborn ability) of people. It is Nomihlali’s belief that an organisational culture that nurtures individual diversity will thrive at each stage of its maturity when underpinned by the simple philosophy, “everybody has a role to play”.

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In Startup Story Tags South Africa, People Management, Consulting Services
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Zanele Matome, a South African healthtech entrepreneur leveraging technology to prove access to health in the workplace

November 26, 2023 Melanie Hawken

Zanele Matome, founder, Welo Health (South Africa)

Startup Story

Zanele Matome is the founder of Welo health, a Healthtech startup based in South Africa and launched in 2020. Prior to starting this business, she has been involved in different industries as an entrepreneur ranging from construction to mining. Now she is solving the problem of access to healthcare by merging technology with the human touch. Welo has close to 500 gig nurses nationwide and doctors working with them to deliver access to healthcare. Zanele's other passion is paying it forward to communities with her NGO Innov8 which provides maths lessons to rural schools in South Africa and Tanzania.

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In Startup Story Tags South Africa, Healthcare, Healthtech
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Christine Chama Mulolo, a South African entrepreneur adding value to people’s beauty and wellbeing

November 19, 2023 Melanie Hawken

Christine Chama Mulolo, founder and CEO, Nailporium & More Beauty Salon (South Africa)

Startup Story

Christine Chama Mulolo is the founder and CEO of the Nailporium & More Beauty Salon in South Africa. She is a motivated entrepreneur who is changing the world of beauty with her company’s focus on natural wellbeing. Christine believes that her business can add value to every person’s wellbeing by offering a range of natural treatments. What inspires her as an entrepreneur is finding new ways to better her business and educate more women to join the beauty industry. As a Trainer, she voluntarily assists and trains women of colour to have a skill as Beauticians and to be able to work and earn money.

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In Startup Story Tags South Africa, Beauty & Wellness
Comment

Gisela Massaua, a Mozambican entrepreneur creating access to financial literacy

November 19, 2023 Melanie Hawken

Gisela Massaua, founder, Sothenne (Mozambique)

Startup Story

Sothenne is a consultancy company founded by Gisela Massaua in Mozambique and operating in the areas of Financial Education, Personal Development and business and sales intermediation. The business aims to contribute to better financial positioning of people and companies in the Community of Portuguese-speaking Countries. The business has been in the market for 2 years and has developed products and services that can accommodate customers in different segments. Gisela launched two specific products for informal sellers and low-income people, contributing to better financial positioning of people and companies in Mozambique, Angola, Cape Verde and Portugal. Sothenne aims to work with audiences from across the CPLP (Community of Portuguese-speaking Countries) by 2025.

Read more
In Startup Story Tags Mozambique, Financial Literacy
Comment

Rita Idehai, a Nigerian social entrepreneur helping households to live waste-free

November 12, 2023 Melanie Hawken

Rita Idehai, founder and CEO, Ecobarter (Nigeria)

Startup Story

Rita Idehai is a geoscientist and social entrepreneur who works at the nexus of responsible consumption, social inclusion, and circular economy. She is the founder and CEO of Ecobarter, a social enterprise started in 2018 making it possible for Nigerian households to live waste-free. Through her organization, Rita is also helping poor women and informal last-mile waste pickers capture more value and build back their lives leveraging otherwise wastes.

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In Startup Story Tags Nigeria, Social Entrepreneur, Green Business, Recycling
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Susan Venter, a South African entrepreneur providing all-in-one architectural solutions for clients

November 12, 2023 Melanie Hawken

Susan Venter, founder, SM Architectural & Town-planning Services (South Africa)

Startup Story

For those property owners in need of updated and approved building plans, Susan Venter is a Professional Architectural Draughtsperson and owner of SM Architectural & Town-planning Services in South Africa is the person to meet. She brings both her passion and a decade of experience in helping her clients with affordable architectural drafting services for their residential and commercial building needs.

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In Startup Story Tags South Africa, Architectural Design
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Chinenye Macuacua, a Mozambican entrepreneur building an upcycling fashion business with style

November 5, 2023 Melanie Hawken

Chinenye Macuacua, founder, Powa Clothing (Mozambique)

Startup Story

Chinenye Macuacua is the visionary founder of Powa Clothing in Mozambique, a  company dedicated to the art of upcycling, breathing new life into discarded clothing while also crafting fresh garments from dead stock fabrics. She embarked on her entrepreneurial journey in 2018, immediately after completing high school. Chinenye has been the driving force behind her one-woman business for five years, demonstrating both her passion for sustainability and her creative prowess. Her dreams extend beyond her solo venture, aspiring to build a community of empowered, eco-conscious fashion enthusiasts who share her commitment to breathe new life into the old. Specializing in the transformation of men's suits, Chinenye is drawn to the empowering aura that suits exude. This attraction fuels her dedication to upcycling this iconic clothing item, infusing it with renewed purpose and style. As Powa Clothing thrives, Chinenye envisions expansion, aiming to inspire and mentor young women, passing on her passion for upcycling.

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In Startup Story Tags Mozambique, Fashion, Green Business
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Gloria Adaba, a Nigerian entrepreneur building an environmental consulting and recycling business with impact

November 5, 2023 Melanie Hawken

Gloria Avosuahi Adaba, CEO, Remould Global Ventures Limited (Nigeria)

Startup Story

Gloria Avosuahi Adaba is the CEO of Remould Global Ventures Limited in Nigeria, an environmental consulting, recycling, and exportation company started in 2020. She is a resourceful Polymer Engineer and Environmentalist, with over twelve years of proven hands-on experience in Waste Management, Recycling and Environmental projects, oil and gas technical safety, Front-End Engineering, and Detailed Engineering Design. As a result of her passion for human and environmental sustainability, and safety, and her work in organizations with Health Safety and Environmental standards; she has acquired broad international and multicultural experience in Waste Management, Recycling, and Oil and Gas Technical Safety Engineering.

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In Startup Story Tags Nigeria, Recycling
Comment

Gladys Chibanda, a Zimbabwean entrepreneur transforming waste into eco-friendly packaging and stationery

October 29, 2023 Melanie Hawken

Gladys Chibanda, founder, Krafted Ink (Zimbabwe)

Startup Story

Gladys Chibanda, founder of Krafted Ink in Zimbabwe, is a visionary entrepreneur dedicated to merging sustainability and culture. With a mission to combat textile waste and promote cultural diversity, Krafted Ink transforms discarded textiles into eco-friendly gift packaging and stationery, celebrating the rich heritage of African fabrics. Gladys's leadership propels the company towards a greener, culturally enriched future, one product at a time.

Read more
In Startup Story Tags Zimbabwe, Green Business
Comment

Arashnee Ramjuguth, a South African entrepreneur on a mission to make clean drinking water accessible and affordable

October 29, 2023 Melanie Hawken

Arashnee Ramjuguth, founder, Refresha Trading Enteprises (South Africa)

Startup Story

Arashnee Ramjuguth is the Founder of Refresha Trading Enteprises based in Durban, South Africa. The business is focused on providing clean purified drinking water to the community of South Africa. Refresha Trading Enterprises is a LEVEL 1 BBBEE owned custom bottled water company offering a range of products and services. Arashnee’s mission is to ensure clean, purified drinking water is affordable and accessible to the South African people. Her business aspires to be the go-to place to create an impactful branded bottled water experience by helping its clients to grow their personal brand or businesses through branding water products.

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In Startup Story Tags South Africa, Brand, Business Services
Comment

Forget Shareka, an award-winning agro-processing entrepreneur in Zimbabwe tackling post-harvest food waste

October 22, 2023 Melanie Hawken

Forget Shareka, founder, Chashi Foods (Zimbabwe)

Startup Story

Forget Shareka is the founder of Chashi Foods in Zimbabwe, and also a farmer, vibrant agronomic engineer, award-winning entrepreneur, environmental management, and sustainability professional. She is passionate about agribusiness, sustainable food systems, sustainability, community development, youth and women empowerment, and climate action. Her academic background is in agricultural sciences, entrepreneurship, and innovation. She is the founder and business development director for Chashi Foods, an agro-processing company committed to reducing postharvest and food losses in Sub-Saharan Africa. Currently, she works in the Environmental, Social, and Governance field (ESG) in Telecommunications.

Read more
In Startup Story Tags Zimbabwe, Agri-business, Food & Drink
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Masanda Peter, a South African magazine publisher shining a spotlight on the stories of mineworkers

October 22, 2023 Melanie Hawken

Masanda Peter, founder, Mineworker Magazine

Startup Story

Masanda Peter is a qualified, seasoned Marketing, Media and Communications Professional and a serial entrepreneur in South Africa who has launched a magazine publishing venture, Mineworker Magazine, focusing on sharing the untold stories of mineworkers. For a long time, mineworkers have not had their side of the story covered and through this magazine their stories will be shared. Masanda has a journalism background having embarked on her Journalism studies and completed her International Diploma in Journalism.

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In Startup Story Tags South Africa, Media PR & Communications, Publishing
Comment

Blandine Umuziranenge, a Rwandan social entrepreneur focused on improving reproductive, maternal and child health in Africa

October 15, 2023 Melanie Hawken

Blandine Umuziranenge, founder and ceo, Kosmotive (Rwanda)

Startup Story

Blandine Umuziranenge is the founder and ceo of Kosmotive, a social enterprise founded in 2014 to improve Reproductive, Maternal and Child Health in Rwanda and throughout Africa. Early in her career she worked at Rwanda Broadcasting Agency and Contact FM radio. She holds a Postgraduate Certificate in Social Innovation Management, a bachelor’s degree in business information and communication technology and an Advanced Diploma in Information Technology. Her twelve years of experience combine Information Technology, Social Entrepreneurship and Circular Business Modelling. Blandine is a multi-award-winner including the Youth Connekt Africa 2019 Girls in Innovation Award and the Invest2Impact Africa 2019 Women's Empowerment Award. Blandine's ambition is paving menstrual freedom for girls and women in Africa.

Read more
In Startup Story Tags Rwanda, Social Entrepreneur, Healthcare
Comment

Marilize Jacobs, a South African serial entrepreneur leading two innovative yet distinctive business ventures

October 15, 2023 Melanie Hawken

Marilize Jacobs, founder, Pigs Can Fly Interiors & VocalCord Reputation Management (South Africa)

Startup Story

Marilize Jacobs is the founder of two businesses, Pigs Can Fly Interiors & VocalCord Reputation Management in South Africa. She is a reputation strategist with a BCom Marketing Management (UP) and a career spanning interior design, marketing, and PR. Clients, especially in the Financial Services, Legal, Pharmaceutical, Hospitality and Retail industries which revere her strategic skills, thoroughness and tenacity when it comes to building and maintaining reputations. On the personal front, she is a boat skipper and avid cyclist, and also has a pro bono involvement with The Star Academy, an international institution for children with Autism.

Read more
In Startup Story Tags South Africa, Interior Design
Comment
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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