Often in business, the inspiration comes from a passion for something and the desire to turn that passion into a sustainable product or service that can benefit others. For Lynette Murua and her sister, Deidrè Akaloo, the starting point was a need to find natural and environmentally friendly skin care solutions for her family. What resulted on this journey was the emergence of a new company, Earth Elements, a new organic and natural body care brand with a conscience.
Read moreLynnette Murua, a South African entrepreneur harnessing a passion for the environment to create a natural skin product range
Deidrè Akaloo and Lynnette Murua, founders of Earth Elements (South Africa)
