Starting any business with a personal passion is always a good building block, and Susan Kinuthia is taking her love of natural skin and hair products to the next level, using it as the inspiration for her own company, Ruzena Naturals. This new kid on the beauty block is creating high quality, natural skin and haircare products for people who are sensitive to mass produced, chemical laced products on the market.

For those of us who have spent hours in yoga studios, with boring yoga mats tucked under our arms, help is at hand. Claire Keet, founder of Sentiens, is on a mission to create beautiful yet practical yoga mats that will inspire anyone looking for that perfect zen moment as they exercise and meditate.

Having beautiful hair is something many women long for, but often can’t attain. For one Kenyan entrepreneur, Angela Livu, this provided an opportunity to create a business that would provide the solution. Her company, Luxury Hair, is providing discerning women with the highest quality hair products that are 100% ethically sourced and beautiful to look at and wear.

Many entrepreneurs find themselves pivoting along their career journeys, often by finding a passion that can translate into a business. Hanita Muthray’s entrepreneurial journey took such a turn, making the move from physiotherapy and joining the family business. Today,  her experience and passion for wellness has found a new mission through the creation of a successful company, Nt Shonalanga Valley Resort, that creates a unique spa and wellness experience for individuals and corporates alike.

Marini Naturals is a proudly Kenyan natural haircare brand, designed to celebrate women’s natural kinks and curls. Founded by entrepreneur Michelle Ntalami, the vision for the brand is to create a range of haircare products that take their inspiration and ingredients from nature, but which help beauty conscious women to really showcase their beautiful and naturally curly hair.