the pride of Africa's women entrepreneurs
by Farida Yahya
The early days of most startups are full of creativity, passion and sometimes doubt. At this point, most startup founders double as operations managers and business owners. They have the title but barely have enough time to actually do the work required of a founder or chief executive officer, which is, the ability to step away from the daily operations and create a long-term vision and strategy that will sustain their company.
Read more
by Farida Yahya
The world we live in today transcends far beyond just hiring people to perform tasks. As a business owner, you need people who can think on their feet, who are creative and are highly motivated. We need people who can deliver beyond expected results.
Read more
By Farida Yahya
For any business to succeed, especially a new one making its way into the market, it must be armed with accurate and detailed information. After all, “Knowledge is power!” With the knowledge gleaned from the market research, it provides the entrepreneur with a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows you to determine the feasibility of a business before committing your resources to the venture.
Read more
by Farida Yahya
Let’s face it, building a team is nerve wrecking for most founders. It’s a cross between anxiety and excitement and it’s usually as a result of projected fear, usually from experience, and sometimes just from hearsay. I am sharing these simple tips with you to broaden your horizon, and make you realize that it’s possible to build your dream dream.
Read more