In the past, many of the strongest global brands were afforded a luxury that is in short supply these days: time. The results of the latest Global Brand Survey demonstrate that being seen as part of the local culture is a significant driver of purchase intent for both global and local brands. However, while consumers have usually grown up with the local brand, the global brand is often less familiar because it has not been around as long.
Read moreHow women entrepreneurs need to leverage the current increasing interest in all things African
Image credit: Centro de Artes Africana, Wooden Vessels - courtesy Deborah Mason for Aid to Artisans. Featured in Contemporary Design Africa, a book by Tapiwa Matsinde
Guest Blog by Clare Kagimu, interior architect and designer and founder of Phoenix Designs
This week, I wish to expand on the urgency of keeping our tabs on all things African, as interest for this market is generating worldwide buzz. I cannot emphasise the need to have shared vision and to stand together in order to see Africa become a viable destination for all things trend-setting.
Read morePODCAST: Clare Kagimu – You can’t be a good leader without investing in yourself
Clare Kagimu, founder and CEO of Phoenix Design
Podcast: Business Mic with Daudi Mugabi
In this interview with Daudi Mugabi from Business Mic in Uganda, Clare shares some of the struggles she went through while building her brand as well as the lessons she’s learnt along the way.
Read moreThe challenges for Africa’s women entrepreneurs in breaking into new markets
Guest Blog by Clare Kagimu, interior architect and designer and founder of Phoenix Design
In today's highly competitive marketplace, creating a unique differentiator in our businesses in order to get noticed, and doing what it takes to stand out from the crowd in the right way, has never been more important. This month, we share a few helpful tips on how to get your business to stand out from the crowd and get into new markets.
Read moreA View on the Challenges for Women Entrepreneurs from the African Diaspora
Guest Blog by Clare Kagimu, a Ugandan-born, but now UK resident, this talented Interior Architect and Designer shares her insights on the challenges facing women entrepreneurs both at home and abroad.
Read moreRise up like a lioness
Guest Blog by Clare Kagimu, a talented Ugandan-born, Interior Architect and Designer, now resident in the UK shares her insights on the new creative force of women in design.
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