the pride of Africa's women entrepreneurs
by Thembe Khumalo, founder and Managing Director of Brandbuilder
At a time when we are practicing social distancing in real life, we need to do the opposite with our customers. In other words, use this time to get closer. How can you do that?
Communicate, communicate, communicate!
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by Gabriela von Ille
As communications professionals, we have spent the last couple of years convincing B2B and B2C clients that social media is an important communications tool for the success and growth of their businesses. Of course, this tool has always been deployed in combination with events, public relations, and face-to-face marketing. For various reasons, many clients, especially in more traditional industries, have been hesitant to adopt social media, arguing that social networking platforms expose brands to the risk of being publicly attacked or losing control and offer a questionable return on investment (ROI).
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by Tapiwa Matsinde, founder of atelier 55
In times of crisis, we seek to connect to those who have been through or are going through what we are facing. Their stories are comforting, helping us to see that we are not alone, and give us a thread of hope that we too will make it through. And that is why sharing your story matters now more than ever because there is someone out there who is waiting to hear it and form that connection with you.
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