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the pride of Africa's women entrepreneurs

Lionesses of Africa

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Entrepreneur Advice from Alexa Von Tobel: My biggest money lesson

September 16, 2014 Melanie Hawken
Alexa von Tobel, founder of LearnVest.com, on 'Financial Risk Management for Entrepreneurs'

Alexa von Tobel, founder of LearnVest.com, on 'Financial Risk Management for Entrepreneurs'

Putting every last penny of your personal savings into your startup is a bad idea....

"That is one of the worst things you can do... take so much risk that you can't think clearly. If you are literally blindly desperate because you are worried that if the business does not work your entire family, house, whatever goes under, you're not going to be in a clear, steady position of power. And that's what you need to be in when you're running a business,"

- Alexa von Tobel is the American founder and CEO of LearnVest.com, a leading financial-planning and lifestyle website. Alexa, a certified financial planner, was recently selected as one of Fortune's Most Powerful Women Entrepreneurs and highlighted in Inc.'s 30 Under 30 list of cool young entrepreneurs. Her company has raised $69 million to date.

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In Entrepreneur Advice Tags Alexa von Tobel, Management Advice
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Tech FoundHER AFRICA CHALLENGE


CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic
Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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