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Lioness CoLab / From Juggling Acts to Industry Authority: The PR Power-Up You Might Be Missing

January 16, 2026 Melanie Hawken

Marilize Jacobs and Elize Fisher

Elize Fisher from WorkingMama and Marilize Jacobs from VocalCord PR, South Africa


You are a master of logistics. A virtuoso of negotiation. A calm captain in the storm of a crisis. Your to-do list is a masterclass in making miracles happen before lunch. As a Lioness, you’ve built a formidable network of peers, mentors, and champions who cheer you on. But here’s the quiet question that may nag so many of us: What happens when the networking event ends, the LinkedIn post fades, and you’re back to being the best-kept secret in your industry? Networking gets you in the room. But Public Relations complements this tactic by building you a platform in that room, so the right people come to you.


Think of your powerful Lioness network as your strategic inner circle. It’s your foundation of support, collaboration, and trusted referrals. Now, imagine amplifying that foundation to reach your outer circle: the clients, partners, and media voices you haven’t met yet. That is the precise, powerful role of strategic PR. It’s the multiplier that transforms your handshake into a headline and your expertise into undeniable authority.

Many of us brilliant business owners are so deep IN the business - managing, firefighting, and delivering - that we forget to work ON the business. We become the "secret weapon" for our clients, pouring our genius into their success while our own profile remains in the shadows.

It’s time to stop being the secret weapon and become the silver bullet.

Becoming the "silver bullet" means being the undeniable, go-to solution. It’s when a prospect has a problem, and your name is the only one that comes to mind because they’ve seen your insights in a leading publication, heard your voice on a podcast, or read your powerful commentary on an industry trend. This isn't just marketing; it's the art of building a reputation that does the hard work for you.

But we get it. The world of PR can feel like a foreign language. As the saying goes, “It is difficult to read the label when you are INSIDE the bottle.” You are the incredible product inside, but you need a partner to help you see and articulate your own powerful "ingredients" to the world. MSG free ...

Therefore, Elize Fisher from WorkingMama South Africa were drawn to collaborate with Marilize Jacobs from VocalCord PR and Reputation Management. As a single working mama of teenage twins, Marilize doesn’t just understand PR strategy; she understands the resilience, the multi-tasking, and the sheer force of will you already possess. Through PR the skills you already use to run your business and your household is turned into a powerful, professional brand narrative.

Ready to Trade Juggling for Influence?

This isn't a sales pitch; it's a strategic session. Important to consider when considering PR and Reputation Management is through the help of a professional to:

  • Analyze your current online presence and media footprint.

  • Identify one immediate, actionable "quick win" to start building your authority.

  • Be provided a clear path for transforming your hard-earned credit into industry-wide recognition.

As a member of the Lioness community, we are offering this audit at a specially negotiated rate, because our mission is to see your business thrive. We invite you to a no-obligation Reputation Health-Check:

marilizejacobs@icloud.com

www.marilizejacobs.com in collaboration with www.workingmamaza.com

In Lioness CoLAB Tags South Africa, Media PR & Communications
← Busting the Bias of Africa: Why We Need to Change the Way We Write About the ContinentGillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment →
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Luxury feathers…If you want to stand out from the crowd, then these fabulous mohair and ostrich feather designer tops from Miss Knitwear, a luxury knitwear brand established in 2013 by Candice Johnson in South
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo Image of the Day / Food Lounge Mz

Glamorous chocolate gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Miss Knitwear

Luxury feathers…If you want to stand out from the crowd, then these fabulous mohair and ostrich feather designer tops from Miss Knitwear, a luxury knitwear brand established in 2013 by Candice Johnson in South

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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