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the pride of Africa's women entrepreneurs

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On a mission for equal rights and business opportunities for women entrepreneurs on the African continent

June 26, 2024 Melanie Hawken

Speech by Peter Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, at Start-Up Night Africa on Tuesday 11 June 2024

Excellencies, representatives from the African Development Bank, the African Guarantee Fund, the ABSA Bank, the private sector, civil society, government, dear and esteemed guests, Welcome!

Welcome, on behalf of the Ministry of Foreign Affairs, represented tonight by yours truly and by my colleague Wampie Libon, whom you will see later.

I cannot wait for this exciting evening to unfold. An evening dedicated from the beginning to the end to the vibrant spirit of women’s entrepreneurship. It is truly a great honor for me to participate in this second Start-up Night Africa. Thank you, Melanie Hawken and the other Lionesses of Africa for bringing us together. You shine a light on the importance of investing in women and on equal opportunities for women.

Peter Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, The Kingdom of The Netherlands

Tonight we will meet five brilliant women entrepreneurs - Sasha, Salma, Siny, Joyce, and Dupe, from South Africa, Morocco, Senegal, Kenya, and Nigeria. I do not have a single doubt: I was very impressed when I met you right before the start of this event and I am sure the audience will be blown away. You will succeed! It is an incredible honor for us that you are seeking to expand your businesses to the Netherlands as the Gateway to Europe.

Tonight we will also meet Dutch businesswomen, Barbara, Thekla, Marieke, Solange, and Merel. Entrepreneurs embarking on their business journey to the African continent.

Entrepreneurs from Africa looking for business in the Netherlands - entrepreneurs from the Netherlands looking for business in Africa. The true spirit of partnership is the key to our new Africa Strategy.

Gender Equality

Last year our Ambassador for Business and Development Cooperation addressed you.  This year I have the honor to speak in my capacity as Ambassador Women’s Rights and Gender Equality.

So you already know what I am going to say: Not a single country in this world has achieved gender equality. According to studies, it will take us until the year 2154 to get to full gender equality in the world.

130 years! Even though all of us know the benefits of gender equality. Closing the gender gap increases GDP by 23% in emerging markets and developing economies. Gender equality would add two to three trillion to our GDP in the European Union by 2050. Everyone can do the math. If you are not a feminist, I am sorry to say, you are simply not good at math.

In my own country, there are fewer female CEOs than CEOs called Peter. That is mind-blowing. Do not get me wrong. I am a Peter myself, I am all for the advancement of Peters. I wish us well. But I find it hard to get my mind around this embarrassing fact.

Female entrepreneurs everywhere continue to face many challenges when it comes to financing, owning, and growing a business.  They include legal barriers, limited access to capital and technology, attitudes, and prejudices.

Women-led start-ups account for less than 2% of venture capital invested in Europe and the US. Gender bias still plays a large role. Identical pitches are preferred when they are presented by a man in 70% of the cases.

Role of the Netherlands

In my 32 years as a diplomat, I have witnessed the incredible journeys of many women entrepreneurs. I have seen the endless potential when they are equipped with adequate funding and support.

The Netherlands is a proud supporter of women's entrepreneurship on the African continent. We work together with the AFAWA programme of the African Development Bank, the African Guarantee Fund, and the private sector.

Through AFAWA, we aim to reduce the finance gap for women entrepreneurs on the African continent by 5 billion before the end of 2026.

We aim to create lasting enhanced business opportunities for women to continue to flourish in the future. We partner with many institutions, including the Dutch development finance institution FMO, Invest International, Dutch Good Growth Fund, IFC, and ACELI. Our Ambassador for Business and Development Cooperation and his team work tirelessly to achieve these ambitions.

We support women's economic empowerment and access to finance for women entrepreneurs in Africa by applying a gender lens in business practices and investments.

The purpose of the event

Tonight, we embark on a journey filled with promise, creativity, and innovation. Whether you're a seasoned business leader, a budding start-up founder, an investment banker, or an enthusiast eager to explore the latest ventures, you are an integral part of this dynamic community. There are no bystanders tonight.

Lionesses of Africa have long been champions of women entrepreneurs across the continent. Your dedication to amplifying the voices of female founders and providing them with the resources and support they need to thrive is truly commendable.

Tonight is about challenging assumptions, breaking barriers, and unlocking new possibilities together. Tonight is about realizing business opportunities.

Enjoy the evening, filled with inspiration, learning, and meaningful connections.

Thank you.

In Features Tags Start-Up Night Africa 2024
← Shifting the dial for women entrepreneurs to access investment and new markets for growthNew research project launched at Start-Up Night Africa to address gender data gap on Africa's high-growth women entrepreneurs →

CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
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Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
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