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Lionesses in Profile / Meet the 10 women entrepreneurs showcased at Start-Up Night Africa, The Hague 2024

June 13, 2024 Melanie Hawken

Startup Night Africa, The Hague 2024

As a key driver of Lionesses of Africa’s ‘Access to Markets and Investment Programme,’ Start-Up Night Africa in The Hague aimed to connect Africa’s high-growth women entrepreneurs to European investment opportunities, and women entrepreneurs in The Netherlands looking to access African markets and partnerships. We showcased 10 inspirational women entrepreneurs in growth-mode at the event on 11 June 2024, all looking for new investment, markets, and collaboration opportunities. If you didn’t get to meet each of them on the evening, then take a look at their pitch videos below, which have all been published on the Lionesses of Africa website, and make those all important connections now.

Sasha
 Knott, Co-Founder of Job Crystal (South Africa/UK)

Job Crystal recruits talent using AI and a human touch.

Job Crystal is a Recruitment Technology business, founded by two female entrepreneurs experienced in Technology and Recruitment. They have developed an award-winning AI tool, called Crystal, to help the end user have a simpler better way to recruit. Their technology was originally developed in South Africa, since then the company has also opened in the United Kingdom and remains steadfast in their vision to make a dent in unemployment.

Website: www.jobcrystal.com


Dr Salma Bougarrani, Founder of GREEN WATECH (Morocco)

GREEN WATECH is a low-tech solution for wastewater treatment and reuse for irrigating vegetables destined for human consumption.

GREEN WATECH is a Morocco-based company that offers a low-tech solution for wastewater treatment and reuse for irrigating vegetables destined for human consumption called SoilBased Filter (SBF). The solution does not require any energy to operate, works only with gravity, and is adapted to rural and decentralized areas. Our vision is to become the leading organization in Morocco in decentralized sanitation services with a special focus on the African market and to democratize the right of access to water and sanitation for all. Since 2018, GREEN WATECH has brought safe sanitation services to more than 21,000 people in 23 villages and farms across Morocco, and hopes to double the number of rural communities receiving safe sanitation services by 2025.

Website: www.greenwatech.com


Joyce Kamande, Founder of Safi Organics (Kenya)

Safi Organics, harnessing the power of technology to create an impact- driven fertilizer production business.

Safi Organics is decentralizing fertilizer production using a combination of technology innovation and proprietary recipes to enable profitable, village- based production of high-yield, carbon-negative fertilizers from locally available crop residues and labor that help rural farmers reverse soil degradation and improve their yields by up to 30%. We have created employment for over 600 rural youths within our production plant in Kirinyaga-Kenya which can produce over 10 tons/day of fertilizers serving around 15,000 farmers. Because our fertilizer blends are rich in recalcitrant carbon, for each acre of field that utilizes our output, about 1.5 tonnes of CO2 equivalent is being sequestered into the soil every year for at least hundreds of years. At scale, we envision this to sequester around 3 gigatonnes per year of CO2 equivalent. We are being certified through existing offset standards, PURO Earth, and are actively seeking to speak with prospective carbon offset purchasers.

Website: www.safiorganics.co.ke


Dupe Killa-Kafidipe, Founder of Platinum Fisheries (Nigeria)

Platinum Fisheries, an ethical and sustainable B2B seafood production company.

Platinum Fisheries is a Nigerian-based, holistic fish farming company that promotes ethical and sustainable fish production practices. Platinum aims to increase local food security with a sustainable protein source, empower local fish farmers (with training, mentoring, and trade aggregation) to generate sustainable livelihoods and tackle climate change. The company also offers fish fingerlings sales from a hatchery line to other fish farms. Platinum Fisheries’ current production capacity is 390 metric tonnes per annum, a 40% increase compared to the previous year’s. It plans to scale operations by implementing a bioech-driven system - Recirculatory Aquaculture Systems (RAS) - which recycles and reuses water. This game-changing technology will cut operational costs by almost 50%, and allow the company to scale efficiently, sustainably, and profitably.

Website: platinumfishfarm.com


Siny Samba, Founder of Le Lionceau (Senegal)

Le Lionceau, a social enterprise producing nutritious baby food to build an inclusive, high impact food value chain in Senegal.

Le Lionceau is a Senegalese social enterprise that processes, produces, and distributes from farm to fork, locally sourced baby food products formulated from African indigenous crops. Our diverse range of products, including baby purees, infant flour and biscuits, prioritizes the nutritional needs of babies while championing African indigenous flavours. Through workshops, we empower communities with nutritional education and promote local consumption, fostering economic development. Our mission extends to reducing food waste, strengthening the local food value chain, and nurturing healthier children. Le Lionceau is committed to both quality and local origin, contributing to sustainable practices and empowering women in Senegal.

Website: www.le-lionceau.com


Barbara Gwanmesia, Founder of Batazia (Netherlands)

Batazia – Translation AI for African languages.

Batazia develops Translation & Language AI solutions that enable effective text and audio translation & localization of content, education, and product experiences from, into, and across African languages. We desire knowledge, information, education, entertainment and digital services to be accessible in every African’s mother tongue, to improve their quality of life and expand their economic options. Businesses, freelancers, educators, researchers, developers, and governments, can achieve more accurate document translation and app localization results, as well as benefit from generative AI applications for native African languages which are currently unavailable. By digitizing Africa’s languages and enabling them for AI, we seek to contribute to Africa’s transition into a digital and tech-enabled future.

Website: www.batazia.com


Thekla Teunis, Founder of Grounded (Netherlands)

Grounded supports farmers in their transition towards regenerative agriculture, and helps buyers access high-quality, ethical products.

The Grounded Investment Company is on a mission to scale regenerative agriculture in Africa, by making it economically attractive for smallholder farmers. We invest in a key leverage point in the value chain: processing companies. Processing companies are well-positioned in the value chain, with the economic heft to generate tangible impact for thousands of farmers. We are backed by a growing group of investors who are equally committed to transforming the food system. We focus on high value crops such as spices, coffee and tea. Our team has ten years of experience in building regenerative agriculture ventures - and our first investments are proving that our model can work.

Website: www.grounded.co.za


Marieke de Ruyter de Wildt, Founder of Open Food Chain (Netherlands)

Open Food Chain (OFC) connects data from farm to fork.

OFC is a tech firm leveraging blockchain technology to build a public data infrastructure for more connected, transparent and sustainable food supply chains. Our team of experts is dedicated to delivering a high- quality, scalable, and secure infrastructure that meets the unique needs of the agrifood industry.

Website: www.openfoodchain.com


Solange Domaye, Founder of Symfonio BV (Netherlands)

Symfonio, a pioneering force in organic African food production and distribution, empowering over 2,000 women cooperatives in Burkina Faso.

Symfonio bv is a pioneering force in the realm of organic African food production and distribution, collaborating closely with over 2,000 women cooperatives to cultivate and distribute organic fonio, a nutrient-rich grain. By creating direct and equitable partnerships with women cooperatives in Africa, we can help them achieve financial independence and improve their livelihoods. Thanks to the utilization of modern techniques, women cooperatives and small farmers can cultivate, clean, and process fonio. This nutritious grain not only serves as a source of sustenance for their families but also provides an opportunity for them to sell it at local markets and export the surplus for additional income. By fostering the growth of fonio, these practices contribute to the well-being, livelihoods, and independence of rural communities, particularly women.

Website: www.symfonio.bio


Merel 
Van der Lei, CEO of Wyzetalk (Netherlands)

Wyzetalk: the smart solution to connect and engage with frontline workers.

With a proven track record of adding value to organisations in emerging markets, Wyzetalk’s mobile employee experience platform enables companies to connect with their frontline and non-desk workers, across multiple business sites and complex structures. From crisis and mission critical comms to access to training and smart HR, Wyzetalk provides employers with the solution to reach their often dispersed workforce at any time, from any where and on any device. No more reliance on notice boards, heavy paper footprints and broken telephone or queuing systems: Wyzetalk’s mobile platform creates access and opportunities for the often disconnected and underpriviliged frontline, while significantly impacting businesses’ bottom-lines.

Website: www.wyzetalk.com


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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

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The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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