Book Review
In their new book, Heart-Centered Marketing, authors Deborah Kevin and Jill Celeste have a solution to all those women entrepreneurs who are tired of using traditional marketing methods that are misaligned with their values or mission. They share valuable insights on how to promote your business authentically and effectively while staying true to your purpose. If you would like to grow your business in a way that generates revenue and creates a positive change in the world, then this is the book for you.
In Heart-Centered Marketing, authors Deborah Kevin and Jill Celeste provide a fresh perspective on marketing that prioritizes authenticity, connection, and social responsibility. It is based on the notion that marketing doesn't have to feel sleazy or manipulative. When done right, marketing can be a powerful tool for spreading your message and creating change. This book teaches practical strategies for building relationships with your ideal audience, crafting a compelling brand story, and leveraging your unique strengths and values to stand out in a crowded marketplace. So, if you're ready to transform your approach to marketing and build a business that aligns with your purpose and values, our non-marketing marketing book is the perfect resource for you!
Author Quotes
For all those entrepreneurs who have longed to tap fully into their feminine energy and naturally attract and nurture ideal clients: consider this your permission slip.
Marketing theory and practice has long consisted of cold calling, business card exchanges, hard sales tactics, aggressive funnels, and the like. We wanted to highlight and leverage feminine energy instead.
We have your back and want you to be wildly successful. Our world desperately needs more courageous women like you. Let’s do this together!
About the authors
Deborah Kevin (pronounced "KEY-vin"), as the founder and chief inspiration officer of Highlander Press, loves helping change-makers tap into and share their stories of healing and truth with impactful books, including her book entitled You've Written Your Book. Now What? Debby, a graduate of Stanford University's Novel Writing program, earned a master's degree in publishing from Western Colorado University. She's trekked the Camino de Santiago, and she lives in Maryland with the love of her life, Rob, her sons, and their puppy Fergus - that is when they're not off discovering the world.
Jill Celeste, MA, loves Loud Women and loud bassets. That's why you will likely find her teaching marketing and mindset to female entrepreneurs at Celestial University, facilitating sisterhood and connection through her online networking organization, Virtual Networkers, or hanging out with basset hounds as the co-founder of Tampa Bay Basset Hounds. She's the bestselling author of two books (so far): Loud Woman and That First Client. She lives near Tampa, Florida, with her husband, two sons, two cats, and two basset hounds named Trixie and Ellsworth.
Why LoA loves it…
Not every woman entrepreneur is a natural-born marketer, in fact some find it really tough and stressful. But help is now at hand with a fresh approach to marketing and sales whilst still remaining true to personal values. Deborah Kevin and Jill Celeste know from first-hand experience how to tap into our unique strengths and values as women entrepreneurs, and use these skills to take a more authentic approach to marketing. This is a must-read book for all those women entrepreneurs who are filled with dread at the thought of making another cold call to potential customers and want to do things differently. — Melanie Hawken, founder & ceo, Lionesses of Africa