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the pride of Africa's women entrepreneurs

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The Most Common Entrepreneurial Mistakes and How to Avoid Them by Lisa J. MacDonald

August 11, 2023 Melanie Hawken

Lisa J. MacDonald

Book Review

Author and business coach, Lisa J. MacDonald, in her new book The Most Common Entrepreneurial Mistakes and How to Avoid Them, believes that we all want to be in charge of our own lives. But her question is what happens when the game of business keeps changing? How can you successfully find new clients, beat the competition, and do it on a shoestring budget? Lisa’s new book shows you how, and at the same time,  avoid making the usual mistakes along the way.

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In her new book, The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you're worth and get the revenue you deserve.

  • Attract the right clients over and over again.

  • Unleash business possibilities hidden in your network.

  • Uncover the key trends in your industry to keep you ahead of the competition.

  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don't have to go at it alone. Get this state-of-the-art research-based step-by-step guide by Lisa J MacDonald that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Author Quotes

Fear is a part of being an entrepreneur. Entrepreneurs take risks, with no guarantees. If you see fear as part of the learning process and continue to stay in action, adjusting with the knowledge you gleaned, fear will serve as a positive motivator.

What the successful entrepreneur knows is the results they produce running their business starts and ends with them and that means there is always something that they can do about the outcomes they are producing.

The only sure thing in entrepreneurship is risk. When an entrepreneur seizes onto an idea, a dream, and pursues it to make it a reality, there is no guarantee they will make it. It is scary taking the leap, risking finances, reputation, and time for an idea.

About the author

Lisa J MacDonald is known as the Step It Up Queen. She is on a mission to empower entrepreneurs, knowing they will better the world. Her book, The Most Common Entrepreneurial Mistakes, will be taught in MBA programs worldwide. She coaches thought leaders to write and publish their transformative books. As a result of her work, clients have more profits, more clarity, and more fun. On a personal note, because of her dyslexia, she struggled to learn to read when she was younger and was told she would never publish. She just signed a contract for her 32 books. She writes under many pseudonyms.

https://www.stepitupqueen.com/


Why LoA loves it…

Let’s face it, we have all made mistakes along our entrepreneurial journeys, it’s part of the learning journey we have to go on in order to achieve eventual success. But what if there is a smarter learning journey, one where we learn how to avoid making The Most Common Entrepreneurial Mistakes. Author and entrepreneur Lisa J. MacDonald in her new book shows us how. This is a great read for all those women business builders who want to learn from the mistakes others have made, and just get smarter and wiser about how they travel their own journeys. Lisa’s book is a really practical and useful book for women entrepreneurs who want to keep their mistakes to a minimum. — Melanie Hawken, founder & ceo, Lionesses of Africa

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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
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Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
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Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
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Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
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Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

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