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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Most Common Entrepreneurial Mistakes and How to Avoid Them by Lisa J. MacDonald

August 11, 2023 Melanie Hawken

Lisa J. MacDonald

Book Review

Author and business coach, Lisa J. MacDonald, in her new book The Most Common Entrepreneurial Mistakes and How to Avoid Them, believes that we all want to be in charge of our own lives. But her question is what happens when the game of business keeps changing? How can you successfully find new clients, beat the competition, and do it on a shoestring budget? Lisa’s new book shows you how, and at the same time,  avoid making the usual mistakes along the way.

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In her new book, The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you're worth and get the revenue you deserve.

  • Attract the right clients over and over again.

  • Unleash business possibilities hidden in your network.

  • Uncover the key trends in your industry to keep you ahead of the competition.

  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don't have to go at it alone. Get this state-of-the-art research-based step-by-step guide by Lisa J MacDonald that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Author Quotes

Fear is a part of being an entrepreneur. Entrepreneurs take risks, with no guarantees. If you see fear as part of the learning process and continue to stay in action, adjusting with the knowledge you gleaned, fear will serve as a positive motivator.

What the successful entrepreneur knows is the results they produce running their business starts and ends with them and that means there is always something that they can do about the outcomes they are producing.

The only sure thing in entrepreneurship is risk. When an entrepreneur seizes onto an idea, a dream, and pursues it to make it a reality, there is no guarantee they will make it. It is scary taking the leap, risking finances, reputation, and time for an idea.

About the author

Lisa J MacDonald is known as the Step It Up Queen. She is on a mission to empower entrepreneurs, knowing they will better the world. Her book, The Most Common Entrepreneurial Mistakes, will be taught in MBA programs worldwide. She coaches thought leaders to write and publish their transformative books. As a result of her work, clients have more profits, more clarity, and more fun. On a personal note, because of her dyslexia, she struggled to learn to read when she was younger and was told she would never publish. She just signed a contract for her 32 books. She writes under many pseudonyms.

https://www.stepitupqueen.com/


Why LoA loves it…

Let’s face it, we have all made mistakes along our entrepreneurial journeys, it’s part of the learning journey we have to go on in order to achieve eventual success. But what if there is a smarter learning journey, one where we learn how to avoid making The Most Common Entrepreneurial Mistakes. Author and entrepreneur Lisa J. MacDonald in her new book shows us how. This is a great read for all those women business builders who want to learn from the mistakes others have made, and just get smarter and wiser about how they travel their own journeys. Lisa’s book is a really practical and useful book for women entrepreneurs who want to keep their mistakes to a minimum. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
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Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
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Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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