by Helena Naitsuwe Amadhila
It is said that, it is not known until it is said, seen or shared. Therefore, as entrepreneurs, we should make our businesses known to others. We do this by using various marketing strategies. We should do this for all customers to be able to know our businesses using an inclusive approach of using both traditional and modern marketing strategies.
This is crucial, as our customers are diverse with different needs and circumstances. By using an inclusive approach of marketing, it will ensure that all our unique valued customers are covered. The use of social media platforms to cater for technologically savvy customers and Generation Zs means we will reach more potential customers as people can share posts containing marketing content with others.
The networking and reach are unlimited and affordable as individuals can share without incurring additional personal costs. This is the future of marketing as it runs through various platforms without anyone stopping it. This approach would boost visibility and the ability of the business to be seen beyond the traditional marketing strategies or print media. It should be noted though that print media should be used for customers who have no access to modern social media connectivity. This would ensure inclusivity.
At the heart of marketing strategies is the content, message and layout of what is being marketed. The content should be specific, appropriate, concise and readable. Messages should be clear, targeted and understandable. Finally, the layout of what is to be marketed should be attractive and visible for all to see easily.
Within the marketing strategies, the business uniqueness and value proposition should be clearly articulated for differentiation from the masses and rivals. This is crucial for entrepreneurs to position their businesses in their industry sector and remain at the top of the game.
Finally, it is important for marketing strategies to be unique, focused, targeted and unlimited to ensure appropriateness, effectiveness and efficient implementation and usability for all customers.
Helena Naitsuwe Amadhila is a Lecturer, Entrepreneur, Network Marketer, Consultant and owner of Tommy’s Lodge in Namibia. She is passionate about entrepreneurship and education in Africa and is making progress towards shaping the future of business and learning in Namibia. In 2017 she was recognized as an Emerging Entrepreneur by the Namibian Business Hall of Fame (NBHF) for her significant contribution to the Namibian economy and employment creation. She also serves as a Vice Chairperson for the Board of Directors of the Global Entrepreneurship Network (GEN) Namibia. Helena is empowered to empower others through entrepreneurial training, networking activities and events. Contact Helena via email: Email: hnamadhila@gmail.com
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